CommentsI'm marking your critique as fair, but I disagree with it in its entirety.
Design is very much an intersection of science and art. More than you realize. The act of designing is, at its core, an act of mixing psychology, mathematical ratios, color theory, geometry, and technical knowledge into a visual medium. I'd say it's actually more science than it is art. Well, thank you for accepting the critique.
Guess we have a different take on the subject but it’s nice to enrich our opinions this way. Btw, just did a quick trip to memory lane trying to recall other logotypes with a compass and found some other that could be influencing my opinion even more: [link] Keep up Ryan! |
On one hand, I really don't think that creativity and design subscribe themselves to "precision". Creativity and design are, for the most part, more art than science. On the other hand, intersecting the concept of precision -the compass- to that of creativity -the brand-, seems a bit ironic to me. It's like putting a peace-sign intersected by a gun. The compass brings to my head the constriction of milimetric tolerances, angles, ratios and the like (an engineering bg doesn't help much, I guess). Whereas "creativity" is thinking out of the box; to go where no one else has gone before.
Last but not least, the "needle" opposite the brush looks like cropped to me.